The challenge
My role
Analysis and strategy
Iteration 1
Thought process
User issues
Challenges observed
Iteration 2
Thought process
User issues
“It could be better”(Product manager)
“Shouldn’t the news banner be before the transaction history?”
“Ooou this looks way different, i like it!”
Challenges observed
The UI had definitely improved but it seemed like more pressure was put on me to improve it...maybe reduce taps to get to wallet?.
Separate the transactions from the action.
Great progress....next
Iteration 3
Thought process
We phased out billing cards which changed somethings especially on the settings page but that’s okay; these screens where presented to the stakeholders and some users...(you’ve already met the PM)
User issues
We’re getting somewhere”(Product manager)
“The swap needs to be put out there, the recurring transactions as well”(Stakeholder)
“I like how this looks but grey feels weird”
Challenges observed
The business side of things had been neglected by me, so i had to bring some more features.
Cleaner UI?.
Great progress....next
Iteration 4
Thought process
People kept complaining about the billing card so i decided to take a different approach and make a “source account” type of thing and make the wallet shine.
And i changed the padding to see if it would improve the UI...i think it did.
User issues
No issues
Final iteration
Impact
This redesign caused a bit of confusion for users as they were taken aback by the complete change, so we had to to a walkthrough after that we recorded a 12% increase in user satisfaction.
Conclusion
This was a fun project, the iterations, the feedback, watching the design transform, I look forward to updating this case study in time.
